What is Coaching?

The International Coaching Federation defines coaching as “partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.”

Key words/phrases in this definition are: ‘partnering’, ‘thought-provoking’ and ‘maximize potential’ and these are the elements that differentiate professional coaching from other forms of support for organisations or individuals.

Therefore the value of a coach lies in their ability to serve as an insight-provoking partner, supporting the client to design their own actionable and sustainable strategies for success. 

Throughout your coaching sessions you will be working with Sarah Reynolds (PCC level Coach, ACA). Sarah is an experienced leadership and executive coach and an engaging facilitator offering team and leadership development training. Sarah specialises in working with leaders, business owners and their teams to improve performance and release potential.

Finding the right coach for you can be challenging. It is important that you feel comfortable with your coach, have a good rapport, and you feel you can be open with them. You need to have confidence in your coach’s ability to help you.

At LifeForward that is why we always offer a free chemistry session before you make a decision about working with us. 

One-to-one coaching or team coaching in an organisational setting is a valuable solution for personal development needs.

Typical engagements include working with clients to:

  • Build confidence, emotional intelligence competencies and strategic thinking;
  • Create impact and influence;
  • Focus on individual development needs;
  • Address specific workplace challenges;
  • Create an action plan to achieve personal, business and team goals.

You will get maximum benefit from each session if you prepare in advance and think about your objectives for each session.

Be prepared to work on agreed actions and objectives between sessions. Neuroscience tells us that it takes approximately 21 days for new neural connections to form. Therefore, in order for new actions and behaviours to become “habitual” we need to practise them consciously for at least three weeks.

As part of the coaching process, you will follow-up on agreed actions and changes from one session to the next to observe their impact and see how well positive new habits are developing.

Confidentiality and Ethics at LifeForward Coaching

All matters discussed during the coaching engagement will be treated in the strictest confidence.

LifeForward Sarah Reynolds Potential

Sarah Reynolds


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