Insights Discovery Evaluation

Your Insights Discovery® Personal Profile will give you a guide to your personal strengths and preferences for interacting with others; it also highlights  your approach to decision-making and management.

Insights Discovery Evaluation

Complete your Insights Discovery Evaluation with LifeForward  and we will provide you with your Insights Discovery® Personal Profile. Your profile will give you a guide to your personal strengths and preferences, your communication and approach for interacting with others, in addition to understanding more about your decision-making and management style.

What is it based on?

The Insights Discovery Evaluation and model is based on the extensive research of Swiss psychologist Carl Jung and one of his leading students, Dr Jolande Jacobi.

The model uses four colours to represent observable behavioural patterns which are measured by the Insights Discovery evaluator – a 25-frame questionnaire of statements from 100-word pairs which, when completed, produces your Insights Discovery Personal Profile.

Contact Us to find out how you can obtain your Insights Discovery Personal Profile.


Reliability and Validity: How does Insights test for it?

The Insights Research Team has spent over two decades measuring the quality of the items and refining the evaluator to ensure that Insights Discovery is offering the highest standard it can across 30+ languages globally.

Essentially, this involves numerous statistical analyses to check Insights are measuring what they say they are, how well they do this, and the consistency of how well the evaluator performs over time.

You can find more detail on the Insights validation process, the measurement criteria and the performance against which it has been tested by downloading the factsheet.

LifeForward Sarah Reynolds Potential

Sarah Reynolds


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